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Business of Software·SaaS Event
Business of Software 2024
Business of Software Conference is a multi-day single-track conference for Founders, CXOs, and emerging leaders in software and SaaS companies from around the world. You get to spend time with other smart people in a supportive community of SaaS & software entrepreneurs who want to build great products and companies.
- Location
Cambridge, United Kingdom
- Date
Mar 25–26, 2024
2-day event
- Attendees
300
- Starting price
$2,200
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About This Conference
Business of Software Europe 2024 in Cambridge
Business of Software (BoS) Europe 2024 returned to Cambridge, UK on 25–26 March 2024, hosted at Churchill College. The European edition keeps the conference's single-track format: every attendee hears the same talks, which makes the hallway and dinner conversations afterwards the real second track. The focus stays on building software companies that last rather than chasing the next funding round.
A single-track conference for software founders
BoS Europe is deliberately small and single-track. Talks run long enough to go deep on product strategy, pricing, hiring, leadership, and the realities of running a software business, and speakers are expected to share what actually happened rather than a polished pitch. The format suits founders and operators who want frank peer discussion more than a trade-show floor.
Why founders keep coming back to Cambridge
Cambridge's university setting and long history in computing make it a natural home for the European edition. Business of Software has returned to the city in later years too, so the 2024 edition is best read as one year in a recurring series. For current dates and venues, check the upcoming editions listed on the Business of Software conference page.
FAQ
Frequently Asked Questions
Common questions about this event edition.
Business of Software Europe 2024 took place on 25–26 March 2024 at Churchill College in Cambridge, UK. It was the European edition of the BoS conference series.
BoS Europe is a two-day, single-track conference. Everyone attends the same sessions, and the program centres on long-form talks about building durable software businesses, with plenty of time for conversation between sessions.
Both editions share the single-track format and the focus on long-term software businesses. The Cambridge edition is the European event, so it draws more founders and operators from the UK and Europe, while the US edition has been held in Raleigh.
The event suits software founders, CEOs, product leaders, and operators who want candid discussion of strategy, pricing, and leadership. It is especially relevant to bootstrapped and founder-led companies building for the long term.
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AI summary:
Social proof from attendees
We found public LinkedIn posts from attendees and speakers discussing Business of Software 2024.
2 public LinkedIn posts found - Last updated Aug 3, 2026
Gaspard Pastural on LinkedIn — View original post
Angela Hood on LinkedIn — View original post