Location
California, United States
PLGTMSaaS Event
PLGTM San Francisco 2025
PLGTM Summit & MarketingOps.com Spring Fling bring together over 600 leaders and professionals across Sales, Marketing, and Marketing Operations
Date
May 20th, 2025
Attendees
200
Starting price
$300
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About This Conference
PLGTM 2025 in San Francisco
PLGTM 2025 San Francisco gathered product-led growth practitioners, growth engineers, and go-to-market leaders for a focused conference on the intersection of product and revenue. Held in the heart of the Bay Area, PLGTM brought together operators from companies that have successfully blended product-led and sales-assisted motions to drive efficient, scalable growth.
Product-Led Growth Meets Go-to-Market Strategy
The 2025 edition explored how PLG companies are evolving their go-to-market strategies beyond pure self-serve. Sessions covered product-led sales, usage-based pricing, activation optimization, and the organizational changes required to support hybrid GTM models. Speakers shared hard-won lessons on balancing product virality with enterprise sales motions.
Growth Engineering and Data-Driven Experimentation
PLGTM 2025 featured deep technical sessions on growth engineering practices, including experimentation frameworks, onboarding funnel optimization, and product analytics instrumentation. Attendees learned how leading PLG companies build growth loops, measure activation milestones, and use data to inform product decisions that drive both adoption and monetization.
Frequently Asked Questions
Common questions about this event edition.
PLGTM is a conference dedicated to product-led growth and go-to-market strategy. It brings together growth practitioners, product leaders, and GTM operators to share tactics, frameworks, and case studies on building product-led businesses that scale efficiently.
PLGTM 2025 was held in San Francisco, California. The Bay Area location provided easy access for the dense concentration of PLG companies and growth teams based in the region, while also attracting attendees from across the globe.
Key topics included product-led sales, usage-based pricing models, activation and onboarding optimization, growth engineering, experimentation frameworks, and building hybrid PLG-plus-sales go-to-market motions. Sessions were led by operators from leading PLG companies.
PLGTM is ideal for product managers, growth engineers, marketing leaders, and founders at companies pursuing product-led growth strategies. It is particularly valuable for teams navigating the transition from pure self-serve to product-led sales or hybrid go-to-market models.
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