Ben and The SaaS CFO team speak with so many founders who don't track the right data. With FounderPath reporting, you kick start the reporting that SaaS CFO's crave. Set up a free account, so that you'll have real-time visibility into business health, cash flow, and unit economics.
I used to be proud that all of our customers were organic and inbound. This was hard to scale. Founderpath showed me exactly where I could spend money to make more money. We now have 1,200 paying customers and are very profitable.” - Michael Cooney, Bootstrapped founder of WhatConverts
4 ways to Calculate CAC
There are 4 ways to calculate CAC, we’ll do it for you automatically.
Are you top 10%
Benchmark against others.
New customer ideas
We’ll show you 3 new growth channels each month.
You added 100 customers in August
Step 1: We connect to your subscription tool to calculate new customers
You spent $5,484 on Facebook Ads
Step 2: We use your credit data to instantly calculate expenses
Congrats! Your CAC dropped to $54
Step 3: You’ll see exactly how much you spend to get new customers
We integrate with your favorite tools already
Track your valuation based off what other SaaS founders sold for (or raised at) in the last 6 months.
(and you pay your engineers too little).
Don’t make hiring mistakes:
Based off your revenue, average deal size, and growth, we’ll make hiring recommendations (+ give you templates)
Do you spend more or less on headcount than other founders at your stage?
See the top 9 outsourced SDR firms SaaS founders are using to keep expenses low and profits high.
Because you have everything in one spot.
Pay yourself first. Remember that SaaS is just a tool that you use to serve customers you love, live a high energy life, and generate cash flow so you can do what you want.