How We Hit $30m in ARR Bootstrapped

“most people think that you know i kind of stumbled into this kind of path not necessarily you know thinking through this this kind of like gives you kind of an idea of how we've been doing as you can see we've been doing this for a long time um and we're and what what i want to talk about today is just opportunistically doing deals as they come along and most people you know i was even talking outside like you know how how do how do how do you kind of suss it out and then um and how to actually execute really”

“playing that game really right if they have you know sorry monkey has 15 guys working on english seo we have four guys working on spanish seo let's put it that way so we can win the spanish market and we did the same thing for german and uh so we even obviously english is really hard because the whole planet is fighting for it really right so that's that was one of the kind of hacks that worked uh for us at least and these are some examples of kind of you know pretty fairly fairly generic keywords they're pretty”

“that's a good point i can get behind that i don't know how much you think it's worth but i'll tell you what's worth to me right so it was making three and a half million bucks i said well i'm not going to pay anything for this so i typed in that email i just put an offer letter on my on my iphone and i offered them 800 grand and they came back and said would you do 1 million like oh [ __ ] we have a deal now right i'm at 800 you're a millionaire somebody's gonna close at this point and i'm getting three million bucks in”

“right so so so my sales team can walk in and say hey this is what you know i'm here you know and then they're like yeah screw caller extreme medallion there because some irish guy is gonna show up from you know london at some point we don't like that [ __ ] right so um so we can win that deals i mean we can't do that in the states obviously right you know so so but we win in those markets so our global revenue is going up uh fairly well and in conjunction with that what we did that was interesting and i think was actually”

“willing to throw money into it and not worry about it that's it right i mean if that goes away that goes away but you know you do that risk reward analysis and that's the upfront payment so so that's why we just offered i was like okay how much can i throw at this problem with without stressing myself out it'll be 800 grand for 3 million okay that that's a good kind of like ratio if i had paid 3 million for 3 million then everybody would be stressed and then we have to do all this drama and all that stuff really so the smaller companies what you can do is just you know negotiate the price first i've seen”