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The Tenfold Turnaround Story: From $5m ARR, Flat, Burning $1m per Month to 100% YoY Growth

... and an exit where everyone made money

Jeff Cotten, CEO of Tenfold, shares insights from their journey to an exit:

- Deadly burn: silly reasons we were burning $1m/mo

- How we added $50k+ enterprise deals during COVID

- Key metrics the buyer cared about when we exited

Created by: Jeff Cotten

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Templates and Course Files

  • Video
  • The Tenfold Turnaround Story: From $5m ARR, Flat, Burning $1m per Month to 100% YoY Growth - Slide Deck

Instructor

Jeff Cotten

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CEO of Tenfold

Jeff is the founder of Alvaria, world leader in enterprise-scale customer experience and workforce engagement management. Previously, Jeff served 3 years as CEO of a venture capital-backed SaaS company in the CX space called Tenfold after spending 10 years at Rackspace in a variety of roles and most recently as President and CRO. A native of Dallas, Jeff began his career at EDS where he managed the company's relationship with one of its 50 largest clients for more than 10 years.

Revenue: $940KFTE's:200

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Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.

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