Review Sites
SaaS companies can leverage review sites to attract new customers by showcasing positive user experiences and building credibility. By actively managing their presence on these platforms, companies can address customer concerns, highlight key features, and differentiate themselves from competitors. Encouraging satisfied customers to leave reviews can create social proof and influence potential buyers' decisions. Additionally, analyzing feedback from review sites can provide valuable insights for product improvement and customer service enhancement, ultimately leading to increased customer acquisition and retention.
Ranking in the top 3 for your keywords on review sites will help you:
- Show up in organic google search
- Show up in LLM (chat GPT) answers when people search for the need you solve
- Generate thousands of free clicks to your website per month
Biggest mistakes:
- No system to collect reviews
- Sales reps randomly email customers when they think about reviews
The Perfect Time to ask:
- After a key activation in your app
- Celebrating a 6 month signup anniversary
- At your in person user lunches, dinners, and events
Copywriting that works for Reviews:
If you don't ask the right way, you' won't get the reviews. Try these copy SWIPE files:
Concept: Recruit an Ally
We prefer to invest as much as possible in engineering to build a better product for you.
Can you help us reduce our marketing costs by leaving a G2 review?
This helps other founders find us without us having to spend $32 Cost per Click on Google Ads.
Concept: Customer Service
Copy: We currently have a top 3 profile on G2. The event industry is a very competitive space. We’d appreciate a review about the kind of customer service you received. Use this link, it should take under 5 minutes.
Concept: Motivation, Video
Copy: We have the world's best engineers working for you. We start everyday by watching feedback from a customer like you. I’d love to play your clip next week. Are you open to sending us a quick 1-2 minute video where you talk about your favorite feature? Loom or Quicktime are quick ways to record yourself.
216 Reviews:
Chameleon leverages in app banners and email notifications to rank for "Digital Adoption Software".
Learn more here: https://founderpath.com/resources/48-kirsty-finlayson-2024-nyc-keynote
1,645 Reviews in a competitive space
vFairs needed a way to stand out from all the other event management platforms. They've focused on review site rankings for years. Today, the firm has $30m+ in ARR and gets a majority of its traffic from reviews sites.
The Top 16 B2B SaaS Review Sites
G2: G2 is lists 50,000+ products with 2.8m reviews.
Capterra: Capterra offers an extensive directory of software solutions across various categories, but exact figures for product listings and reviews are not specified.
Software Advice: Software Advice provides personalized software recommendations and user reviews, though specific counts of products and reviews are not disclosed.
GetApp: GetApp features a comprehensive catalog of software applications with user reviews, but detailed numbers of products and reviews are not provided.
SaaSGenius: SaaSGenius assists businesses in making informed decisions by offering a directory of SaaS products; however, the exact number of products and reviews is not specified.
FinancesOnline: FinancesOnline is a popular platform for SaaS/B2B software and financial product reviews, serving approximately 2.5 million users monthly, but specific numbers of products and reviews are not detailed.
PeerSpot: PeerSpot provides buying intelligence and reviews for enterprise technology, with insights from over 80,000 expert users, though exact counts of products and reviews are not specified.
Trustpilot: Trustpilot is a widely used review platform covering a broad range of businesses, including SaaS products, but specific numbers of products and reviews are not provided.
GoodFirms: GoodFirms is a B2B reviews and ratings platform with a database of over 60,000 verified client reviews, though the exact number of products listed is not specified.
Crozdesk: Crozdesk offers a business software search platform with over 35,824 software products across 374 categories and 824 expert software reviews.
SoftwareSuggest: SoftwareSuggest provides reviews and recommendations for top business software and services, trusted by over 1,275,724 businesses, but specific numbers of products and reviews are not detailed.
Serchen: Serchen is a business software review platform offering advice, reviews, ratings, and guides for over 35,000 software applications across more than 500 categories.
TechnologyAdvice: TechnologyAdvice provides expert B2B software reviews and insights, covering 163 technology categories and over 3,200 software products.
SourceForge: SourceForge is a comprehensive software platform hosting over 500,000 software projects and serving nearly 20 million users worldwide, with more than 2.6 million software downloads daily.
Tekpon: Tekpon offers software solutions with data summarized from over 230 million reviews, though specific numbers of products listed are not provided.
TrustRadius: TrustRadius is a software review platform trusted by over 12 million buyers annually, featuring numerous products and user reviews, but exact counts are not specified.
