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SaaS companies can leverage Facebook to acquire new customers by creating targeted ad campaigns that showcase their product's unique value proposition. By utilizing Facebook's robust audience targeting options, companies can reach potential customers based on demographics, interests, and behaviors. Engaging content, such as video demonstrations or customer testimonials, can be shared on a company's Facebook page to build trust and credibility. Additionally, SaaS companies can use Facebook groups to foster communities around their product, providing value and attracting potential customers through thought leadership and problem-solving discussions.