20 Powered By Templates CEOs Used to Add $100m Revenue

In this article, you will learn how to leverage the “Powered By” growth tactic to acquire new users and drive revenue, supported by real-world examples from top SaaS CEOs. This strategy involves embedding a small link or badge back to your product on your customers’ public-facing assets, creating a viral loop that brings in new, highly-qualified leads. You’ll get a 4-step playbook to launch your own “Powered By” initiative, in addition to over 20 case studies you can use as inspiration. These examples were collected directly from CEOs of companies with combined revenues in the hundreds of millions when they keynoted Founderpath events.

The 4-Step Playbook for a “Powered By” Growth Engine

This playbook breaks down how to strategically implement a “Powered By” link that drives viral growth. Readers should be able to use this section as a guide to run this play at their own company.

1. Step 1: Identify a Public-Facing Asset. The core of this strategy is to find a part of your product that your customers display to their customers. This could be a chat widget, an embedded form, a survey, a public report, or a customer-facing portal. The more visible this asset is, the more effective your “Powered By” link will be.
2. Step 2: Embed a Badge That Provides Mutual Value. Don’t just slap a link on your product. Turn the “Powered By” badge into a value proposition for your customer. Pritesh Vora of Sprinto shared that they turned their badge into an affiliate link. This incentivized their SMB and solopreneur customers to keep the badge, as they earned a commission on any new customer that signed up through their link. This simple move resulted in an 80-90% badge retention rate.
3. Step 3: Design a High-Converting Landing Page. When a potential new user clicks your “Powered By” link, don’t send them to your generic homepage. Create a specific landing page that acknowledges where they came from and immediately demonstrates the value of your product. The context is warm—they just saw your tool in action—so the landing page should capitalize on that by making it incredibly easy to sign up and experience the value for themselves.
4. Step 4: Add Strategic Friction for Badge Removal. While you want adoption to be frictionless, you can be strategic about removal. The Sprinto team required users to contact support to remove the badge. This created an opportunity for their support team to explain the benefits of the affiliate program, which helped increase their badge retention rate by another 15%. This strategic friction turned a simple badge into a powerful, self-perpetuating growth engine.

20 Real Powered By Case Study’s

Here are over 20 examples from SaaS founders who have successfully used “Powered By” strategies, viral loops, and community-led growth to scale their companies.

1. Weebly CEO David Rusenko: Free sites include a “Powered by Weebly” link that drives signups from badge clicks on free accounts. Weebly serves 50 million users with north of 0.5% converting to the $8/month plan. Watch the full interview: https://www.youtube.com/watch?v=EWjzWAGsMCM
2. Turtl CEO Nick Mason: Mason said branded “powered by” placements consistently drive a large share of inbound, often 30–50% of new leads. Turtl hit $125k in monthly revenue. Watch the full interview: https://www.youtube.com/watch?v=BMGaBsgQMIU
3. Convertri CEO Andy Fletcher: Fletcher credited their default “powered by” badge with generating the bulk of their backlinks, compounding SEO over time. Convertri reached $1m ARR with $700k in profit. Watch the full interview: https://www.youtube.com/watch?v=e4S-rErjhK0
4. Enplug CEO Nanxi Liu: Enplug built optional “powered by” labels into screens (e.g., “powered by Enplug/WeWork/Marriott”), keeping attribution without sacrificing aesthetics. Enplug passed $4.8m ARR. Watch the full interview: https://www.youtube.com/watch?v=MBb45pI-o2U
5. Onfleet CEO Khaled Naim: Customer delivery flows surface “powered by Onfleet,” creating repeated high-intent impressions across tracking and receipts. Onfleet was flirting with $10m ARR, processing 3m deliveries per month for 900 customers. Watch the full interview: https://www.youtube.com/watch?v=3BsFo0B7_68
6. Trakto.io CEO Paulo Tenorio: Free plans carry “powered by Trakto,” while premium tiers can remove it, trading virality for price. Trakto hit $30k MRR. Watch the full interview: https://www.youtube.com/watch?v=6HeeV7vXubs
7. NessLabs CEO Anne‑Laure Le Cunff: A site pop‑up shows “powered by MailMunch,” turning every pageview into light attribution. NessLabs had 1,500 members paying a combined $75k. Watch the full interview: https://www.youtube.com/watch?v=clD41jX5lNA
8. Freightos CEO Zvi Schreiber: Quotes generated inside partners’ systems come back “powered by Freightos,” preserving attribution even in white‑label workflows. Freightos raised $95m. Watch the full interview: https://www.youtube.com/watch?v=tXvVIlp2U4Y
9. Typeform discussed rigorous testing around the “powered by” unit, iterating button copy and destinations to maximize conversions. Typeform scaled to $19m ARR and 40k customers with this tactic. Watch the full interview: https://www.youtube.com/watch?v=P7BvjtJKt_E
10. SuperLemon Founder Preetam Nath: Their WhatsApp chat widget includes “powered by SuperLemon,” turning every merchant storefront into a discovery surface. SuperLemon scaled from $2.5k to $30k in monthly revenue. Watch the full interview: https://www.youtube.com/watch?v=Q7f2TaIUxlw
11. Bloomreach CEO Raj De Datta: The vision is to have “every website and app in the world powered by” Bloomreach’s experience layer, making embedded presence the core distribution. Bloomreach reportedly turned down acquisition offers in the $400m range. Watch the full interview: https://www.youtube.com/watch?v=_md6uO-R50A
12. Qualified.io CEO Nathan Doctor: Viral quizzes included a “powered by” link that attributed new signups back to the platform. The team also built Codewars, where over 1 million developers train. Watch the full interview: https://www.youtube.com/watch?v=1NV0n1fVOts
13. Live Chat (JivoChat) CEO Tim Avalashev: Every widget shows “powered by Kibo Chat” (which can’t be removed on certain tiers), and in Brazil “everyone sees ‘powered by Jivo'” driving organic growth. The company passed $5m ARR, bootstrapped. Watch the full interview: https://www.youtube.com/watch?v=4dUBeIG-JGI
14. Search Tool (Arum) CEO Joy Chottery: The widget shows “powered by Arum” and they track that “people clicking ‘powered by Erin'” convert at roughly 7–8%, making it a meaningful acquisition lever. The tool hit $10k MRR. Watch the full interview: https://www.youtube.com/watch?v=YiNfXj0w3Ps
15. Drift Competitor (Tarz) Founder Ashton Doll: Every component ships with “this ‘powered by Tom’s’ branding on the box,” accounting for a large share of their inbound; they added much of growth “is coming by ‘powered by’,” not paid spend. The company passed $15k MRR, bootstrapped. Watch the full interview: https://www.youtube.com/watch?v=AJ3Qo3GL_G8
16. ChiliPiper CEO Nicholas Vandenberg: When people send scheduling links, they see “powered by Chili Piper,” creating brand impressions in every booking flow. ChiliPiper hit a $12m run rate, approaching unicorn status. Watch the full interview: https://www.youtube.com/watch?v=tUU1ao-ndfo
17. The team at Sprinto turned their “Powered By” badge into an affiliate link for their customers, solopreneurs and SMBs. This strategy led to an 80-90% badge retention rate, giving them 10x the exposure they would have otherwise gotten and helping them scale past $5M in revenue.
18. Sean Ellis, who coined the term “growth hacking,” detailed how the Dropbox referral program was a prime example of a “Powered By” mechanic. By offering free storage as a currency for both the referrer and the new user, they created a powerful viral loop that was instrumental in their rapid growth to a billion-dollar revenue run rate.
19. Bridget Harris of YouCanBook.me explained that their viral loop is the core of their growth. With 1.3 million bookings a month, the “Powered by YouCanBook.me” branding on their scheduling pages drives immense awareness, leading to 150,000 free account creations annually and scaling them to over $5M in ARR.
20. Vivek Khandelwal from iZooto explained their “Powered by iZooto” branding on the free publisher version of their browser notification tool drives significant brand traffic and referrals, helping them acquire a base of 400+ retailers and publishers.

Conclusion

You have just learned the 4-step playbook for implementing a “Powered By” growth strategy, complete with over 20 real-world examples from top SaaS founders. By identifying a public-facing asset and embedding a value-driven link, you can create a powerful viral loop that reduces your customer acquisition costs and drives sustainable growth. To get capital to fund these kinds of growth experiments without giving up equity, get instant, non-dilutive funding at Founderpath.com. Founderpath invests in ambitious founders looking to grow fast. Click here to submit a capital request