Founderpath Launches Merchant Cash Advance (MCA) Product

Launched in 2021, Founderpath has offered software founders Term Loans and Receivables Purchase Agreements (RPA’s).
Founderpath now offers a finance product for companies without recurring revenue software contracts.
Sample Terms
The product is called a Merchant Cash Advance and sample terms look like this:
- Total Advance Amount: $210,000
- Loan Amount: $200,000
- Cost of funds: $10,000
- Repayment Rate: 10-25% of daily sales
- Maximum Term: 12-24 months
This offering is built for
- Consumer packaged goods (CPG) brands with seasonal sales. If you have a slow month, you still only pay a % of those sales that month. No fixed monthly commitments.
- Small business brick and mortar
Recent Articles

SaaS Go-to-Market Strategy: How Founders Choose a Market, Channel and Motion
A SaaS go-to-market strategy sets your customer, positioning, sales motion and channels. How six founders made each decision, with benchmarks by deal size.

Debt Covenants for SaaS Founders: How They Work and What to Check
A debt covenant is a promise your company makes in a financing agreement, such as keeping a financial metric above…

CARR vs ARR: What Contracted ARR Is and How It Differs
CARR is your ARR plus signed contracts that aren't live yet, minus churn notices. How to calculate CARR, how it differs from ARR, bookings and RPO, and how to report it honestly.