Why Velocity is the #1 Sustainable Advantage

Co-Founder & Chief Strategy Officer of Vendr

Ariel is a serial technology entrepreneur, having started 3 funded companies and many other projects. In 2010, they co-founded boundless, an online textbook company. They raised over $10m in venture capital, created their own content and e-reader, and ramped to 5+ million monthly users before the company was acquired in 2015. In 2016, they co-founded Blissfully, a b2b software to help companies manage their software spend and usage. Blissfully was acquired by Vendr in 2022, where they joined as co-founder of the combined company. In addition, they have been the president of multiple non-profits, including a student run investment organization in college and grad school, and the Dartmouth Entrepreneurial Network of Boston, which helped support and promote entrepreneurship among alums.