How we used a $1 Guarantee to Break $75k MRR

“this dollar trial funnel okay and then that was in February and as you can see that kind of just kept growing up from there July we had a little bit of a Down month obviously I built these slides uh when we only had June July July we had a little bit of a Down month but then in August we closed at 2 20. um so it's still been kind of constantly growing throughout throughout the full year so first off is your irresistible offer now this is hands down the most important part of any funnel that you're going to put together any idea that you have it's”

“traffic uh that you can get just by being a guest on somebody else's podcast it brings you credibility Authority trust recognition a lot of different things like that so that's essentially what we do as a company we have an agency that does that and then the software does it as well so the to pay attention to is this part right here so here's how it works um so obviously at the at the top very direct this is called direct vsl it's not indirect we're not speaking to people who are just problem aware and trying to get them to become solution aware and then product aware we're speaking to people who are already aware that they have a problem they're already aware that we're”

“your point as well Rob so Joel built his company mostly through affiliate um affiliate marketing and all he meant by that was that he knew his back end numbers so well he knew his LTV so well and what eventually those customers would end up buying from him that he was able to actually pay out more than 100 percent affiliate commissions on the front end offer that he put in front of people so if you're an affiliate you have you're selling a 50 product and you're getting paid a hundred dollar commission to sell a 50 product that's a”

“converting the best it was at 497. um and then this is the this was like the really big thing so we have an agency we built an agency offering on the back end to say basically like look if you don't have time to use the software yourself you're having you have a massive business and you're and you're making good money and you don't have the time to use the software let us get you booked on podcasts for you we'll do it all completely done for you and so we put this on the thank you page it's not even like a part of the actual funnel it's on the thank you page so you click”

“over and over again and so I just went to an industry conference for Me podcast movement's a massive podcasting conference like three or four thousand people and I don't know a dozen plus people while I was there I came up to me was like Travis I keep seeing your ads I keep seeing your ads I keep seeing your ads let's do business let's talk some time like even the people that aren't clicking on it and and filling out information and going through the funnel and getting emails and signing up and taking the annual and the dollar like any even the people that aren't doing that they're still seeing you on their feed and it's always going to be good”

“Your Irresistible Offer Start with your market Keep it low ticket but not free So good they can’t say no Focus on the value and result, not the price”

“Scripting your VSL- Hook, Promise, Guarantee, Social Proof, CTA”

“Let’s talk Average Order Value (AOV) Importance of instant CAC payback BULLET 1 BULLET 2 BULLET 3 3 upsells we used to increase AOV to $100 The Thank You Page VSL that brought in over $38,000”

“The TY Page That Outperformed Our Funnel Go high ticket Concierge version of your Saas Application only Direct to phone call Don’t worry, you can remove this later”

“3 reasons Cold Traffic is Important Besides Direct Results Your brand Your competitors Your business development”