The Silent Majority: How we've bootstrapped our "unsexy" Funeral Management SaaS to $1m+

We are the Silent Majority: How We Grew Our Unsexy Funeral SaaS to $2m+ Without Traditional Funding Tyler Yamasaki CEO, Parting Pro

Parting Pro is Shopify for Funeral Homes Hello, COVID. Funeral directors were not able to conduct business in-person Death rates up 10% E-commerce consumer adoption accelerated

Our Runway (in Months) SEED ROUND!

We Became Unfundable in 2022 The Cold, Hard Truths Our revenue growth was steady, not explosive. The once-in-a-lifetime boost of demand was coming back to reality. DeathGPT and Bored Ape Hearse Club were nowhere to be found in our immediate roadmap.

Over the next 17 minutes I’m going to show you how we grew our unsexy funeral SaaS into a real business without a traditional VC. Optimized Business Metrics Got real intimate and realistic with our numbers Cut expenses, sacrificed Prioritized revenue

Prioritizing Our Business Metrics Projections vs actual Got Deeply Intimate with our Numbers Cut Expenses Optimized Runway If we couldn’t measure it, it didn’t count. Cut all non-vital expenses Forgotten SaaS subscriptions = gone Founder sacrifice This was our only metric

Our Runway (in Months) SEED ROUND!

Over the next 15 minutes I’m going to show you how we grew our unsexy funeral SaaS into a real business without a traditional VC. Optimized Business Metrics Got Creative with Funding Got real intimate and realistic with our numbers Cut expenses, sacrificed Prioritized revenue Found properly aligned investors Used alternative sources of capital

Our Revenue Was Still Growing SEED ROUND!

Angels and boutique funds that did not require control We Found Cash in Alternative Places Not all investors invest the same Found investors aligned with our business goals Found Alternative Capital Sources (Founderpath) Non-dilutive Flexible Terms Clause-Free

Our Runway (in Months) SEED ROUND! Alternative Funding

Angels and boutique funds that did not require control We Found Cash in Alternative Places Not all investors invest the same Found investors aligned with our business goals Found Alternative Capital Sources (Founderpath) Non-dilutive Flexible Terms Clause-Free Prioritized Cash and Revenue Valuation talks paused Invested in services & revenue generating items

Over the next 5 minutes I’m going to show you how we grew our unsexy funeral SaaS into a real business without a traditional VC. Optimized Business Metrics Got Creative with Funding Created a Real, Efficient Business Got real intimate and realistic with our numbers Cut expenses, sacrificed Prioritized revenue Put profits first Got creative with roles Found properly aligned investors Used alternative sources of revenue

We Were Forced to Create a Real, Efficient Business We are here to make money Put Profits First We Were Left with Rockstars Forced to cut good and only left with great We found hidden talents in our employees

Rockstars can adapt. We found talent in unexpected ways Customer Support Associate Product Manager Understood the customers Knew the product Communicated well

Rockstars can adapt. We found talent in unexpected ways Client Onboarding Head of Merchadise Experienced with merchandise Had previous ordering experience Meticulously organized

We Were Forced to Create a Real, Efficient Business We are here to make money Put Profits First We Were Left with Rockstars Forced to cut good and left with only great We found hidden talents in our own employees We Created More Optionality We are self-sustaining in uncertain markets Acquisition, fundraising, and lifestyle business are all back on the table

Over the last 20 minutes I showed you how we… Optimized Business Metrics Got Creative with Funding Created a Real, Efficient Business Got real intimate and realistic with our numbers Cut expenses, sacrificed Prioritized revenue Put profits first Got creative with roles Found properly aligned investors Used alternative sources of revenue

Tyler Yamasaki CEO, Parting Pro