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How We Grew iContact to $50M ARR

Growth hacking to $1M ARR, 10 profitable channels, VC at no more than 1x ARR, and the near-sale to Salesforce for $95M

Ryan Allis · SaaSRise

Published March 29, 2024
About this resource

Ryan Allis shares his tactical journey of scaling a startup from its inception in a dorm room to a $169 million exit.

Ryan covers practical advice on optimizing marketing channels, the intricacies of venture capital, and managing growth post-exit.

Plus, the story of how Mark Benioff pulled a term sheet at the last minute.

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Resource files

  • Video

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  • How We Grew iContact to $50M ARR - Slide Deck

  • The Best Low Cost Channels for Bootstrapping to $1M ARR

  • Unit Economics By Segment

  • Org Chart at 250 FTEs

Featured slides and resources

The Best Low Cost Channels for Bootstrapping to $1M ARR

Course content

About the speaker
Ryan Allis

Ryan Allis

CEO · SaaSRise

LinkedIn

Ryan started his career as CEO & Co-Founder of iContact, growing the firm to 300 employees, 70,000 customers, $50M in annual sales, and an exit for $169 million. He raised $47M in venture capital and reached #81 on the INC 500 list as one of the fastest-growing companies in the United States.

Company revenue
$50M

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