Unicorn $50m

How We Grew iContact to $50M ARR

and Exited for $169M

Ryan Allis shares his tactical journey of scaling a startup from its inception in a dorm room to a $169 million exit.

Ryan covers practical advice on optimizing marketing channels, the intricacies of venture capital, and managing growth post-exit.

Plus, the story of how Mark Benioff pulled a term sheet at the last minute.

Created by: Ryan Allis

Last updated: 29th Mar, 2024


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    How We Grew iContact to $50M ARR - Slide Deck
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    The Best Low Cost Channels for Bootstrapping to $1M ARR
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Most Viewed Slides and Resources:

The Best Low Cost Channels for Bootstrapping to $1M ARR

Course Content


Ryan Allis

SaaSRise Logo
CEO of SaaSRise

Ryan started his career as CEO & Co-Founder of iContact, growing the firm to 300 employees, 70,000 customers, $50M in annual sales, and an exit for $169 million. He raised $47M in venture capital and reached #81 on the INC 500 list as one of the fastest-growing companies in the United States.

Revenue: $50M

Fast growing SaaS companies offer this course to their employees

Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.

Fast growing SaaS companies