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How to Turn a $2m Niche Solution Into a $500m+ Brand New Category

From a sales-team problem to a new category: paid early customers, a $20k first deal and a $33m secondary

Nicolas Vandenberghe · Chili Piper

Published September 1, 2022
About this resource

Nicolas Vendenberghe, CEO of Chilli Piper, shares:

- Lessons on creating a category

- Details on $33m secondary

- How they landed their first deal for $20k

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What you’ll learn

Nicolas Vandenberghe describes creating a new software category by starting from a sales-team problem, validating with paid early customers, winning larger accounts, and making deliberate capital choices.

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Start from a customer problem

“uh doing online uh universal shopping cart and garder was was asking who has done sas and i think i wonder if that would be called sas today it was an online i guess it was says 11 months into it i have an offer for 60 million dollars one six or six years no six zero i'm sorry i like get corrections for the french accent six zero and i have 72 percent of the company so i'm i'm about to clear 42 million and uh and the deal collapse and the dot”

Validate with paid customers

“elena we're just going to pick a small problem and make money that's what we're going to do and so we were talking to some of these people who had used our smart product and it would as i mentioned with going to emails contacts and calendar and one of these customers who using it for calendars i have this problem that when my sdrs book a meeting for an ae it takes them seven minutes because they have to go and look in the spreadsheet who's next in the round robin then find”

Win larger accounts

“dollars a share so they got a hundred thousand shares and and so at the penny level or what was that a dollar exercise spread what was the price no shares were given shares there was a yeah and and uh as i said the secondary usd is 16 dollars a share so each of them that pair for the month was 1.6 million each yeah i'm sure they didn't sell all of it though they didn't sell everything everything they saw the chunk of it yeah so we we they made millionaires in one”

Evaluate capital choices

“every bc firm stopped investing in march thinking i wonder what's going to happen then they saw that the world wasn't collapsing and they think [ __ ] we've lost three months of investing we need to find these good companies so all of us in out of the blue i am getting tons of calls from vcs um vacationing in france the people come and say your dinner is paid for and you're out of money no another money we yeah we bootstrap we're making money”

Build a new category

“a company called serious insight this is integration with salesforce and salesforce said we're going to do it ourselves and boom the disappearance so at any time we're looking for something that would say we the gravity will and right now we see in one conversion platform we uh we there's no salesforce could do it but they would have to offer something competing with us for people to choose the salesforce solution just like when cerseforce bought pardot it didn't kill marketo and hubspot”

From niche to movement

“March 2022 March 2022 | Nicolas Vandenberghe, CEO of Chili Piper Nicolas Vendenberghe CEO of Chilli Piper From Niche to Movement How founders can turn a niche solution into a new market category.”

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About the speaker
Nicolas Vandenberghe

Nicolas Vandenberghe

Co-Founder/Co-CEO · Chili Piper

Nicolas started selling newspapers in the streets of Paris in high school, studied Maths at Ecole Polytechnique then Business at Stanford GSB, started and sold 3 tech companies with up to 65 employees and $11M in revenues, ran Sales for a $2Bn telecom company negotiating billion dollar deals with companies like Google, and is now a co-founder of Chili Piper - leader in Meeting Lifecycle Automation - and of KosmoTime - the Calendar app to keep you on Task.

Company revenue
$30M
Team size
145

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From niche to movement

  1. March 2022 March 2022 | Nicolas Vandenberghe, CEO of Chili Piper Nicolas Vendenberghe CEO of Chilli Piper From Niche to Movement How founders can turn a niche solution into a new market category.

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