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Team Retreat Playbook: What we spent on our last retreat

Beefree CEO Massimo Arrigoni on budgeting a remote team retreat, bootstrapping with credit, and what freemium taught them

Massimo Arrigoni · Beefree

Published September 1, 2022
About this resource

Massimo Arrigoni, CEO of BEE, shares how they broke $10m ARR:

- Always Us First: heavy users of our own products

- Free vs Free trial: a +60% difference

- Why team retreats are truly key to running remote teams

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What you’ll learn

Massimo Arrigoni shares Beefree lessons on bootstrapping, running intentional team retreats, choosing a focused product position, and using freemium to find valuable users.

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Key moments

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Bootstrap with credit

“spot for all that kind of stuff and of course you you have people flying In from from different places but especially if you do it off season you know you you can kind of make the math work and it's so much harder to make it work when you look at places here in the United States but also UK you know in many other Spots I'm not in I'm not an expert on on Asia so we've never actually looked at possibly doing a team Retreat there”

Budget the team retreat

“interest rates so I think it was it was one percent something like that so it was a special you know internal yeah it's not special it's free it is yeah we can't beat that by the way if you have a nice government go take as much money from them as you possibly can um okay so got it so product LED growth and you guys again will see this visually because when you say product LED growth again website builder powered by B is the sort of was that the early Playbook there on the plg side it so it back then the job to be done was a bunch”

Focus the company

“clicks be into the product we don't ask you for anything no email no sign up nothing and this has been very core in the way we've acquired customers this creates words of mouth of course etc etc so no friction is one operating principle that we insist uh with with everybody at B all the time another one is always us first which means that if we can be a user of our own product for something that we're”

Define best in class

“but what we found was an incredible uptick in the sign up in the web visit to sign up so today we convert 15 of every site visit in into a B pro sign up which is a pretty incredible uh conversion rate it's it's a free plan but still it's a really high rate of conversion for a police plan what happened well first of all the power of”

Learn from freemium

“expensive it's a talent technician strategy a hundred percent because now the total addressable Market of people that you're hiring is the entire world right am I gonna save money I don't know this is a big budget item that you're you need to be very very aware of the other way we get people together is uh events so why when you go to an event it could be an event like this or it could be that you're sponsoring a conference right with your sales and marketing team”

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Resource files

  • Video

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  • Template agenda for team retreat

  • Team Retreat Playbook: What we spent on our last retreat - Slide Deck

About the speaker
Massimo Arrigoni

Massimo Arrigoni

CEO · Beefree

He is an SaaS scale-up CEO of BeeFree with two decades of experience in product management, who is product-driver. He’s been a practitioner of product-led growth for many years, and a believer in the Jobs To Be Done approach to understanding why customers buy products and services. Before his decade at Beefree, he co-founded and was CEO for many years at Early Impact, which developed one of the first small business e-commerce systems in the world, in the early 2000s.

Company revenue
$10M
Team size
200

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