Bootstrapped to $5m

“that you come to a holistic operating system because some of the systems don't have everything in it so as an example eos which i'm very close to really doesn't have anything about figuring out how to build value right because the reality is in our industry right we're not focused at least lots of us aren't focused on ebitda we're focused on growing revenues right and so the value of the business is based upon the revenues not the ebitda so get your arms around how you create value and then the last type of operating system is actually what we're doing we're creating”

“all right so talked about the book so here you can go back to the book for a second yeah so so now we'll go back to that slide so do you guys do you own this so i do not own it yeah so how does that work yeah so we just pay a license fee to eos to use the terms so we pay 10 of our revenues to eos to be able to use their trademark terms in our software we got about seven trademark terms so we're paying almost a hundred thousand dollars a month for seven trademark terms right now cool huh should we talk more”

“love that right we want to get better and better and better but uh yeah it's the ui is really super simple people can get up and running on it and we start doing demos like oh i get it's just all right there boom you look click on it and it's obvious it's a meeting tool it's an accountability chart it's all obvious stuff is that cool yes you're up now to like 4 million in revenue and the next slide you're going to talk about when insight reached out like what do they think about so take us through that journey yep cool all right so going up went the wrong direction so”

“than seven percent um annualized and that includes you know we have a lot of small companies you can get into our software for 14 bucks right so there's a lot of small companies in there there's a lot of one or two offs um but uh but generally speaking that's uh you know obviously less than close to it's it's been averaging less than half a percent per month for years um so why why did we raise the money um i've self-funded it for the first you know three four years um i didn't want to i could do that”

“thanks um what they didn't see was they fell in love with our numbers but they never really wanted to understand our vision and where we wanted to go until after they got in there and now they see it and now they believe in it and now they're now they're really you know they're stepping up and they're giving us a lot of support but it was kind of funny because it's like good news bad news right it was like oh man we love your numbers these are amazing let's just do it and it's like wait a second where you guys”

“# Coaches The playbook we used… What you’ll learn over next 20 minutes # Books in market Ratio Companies Coached vs. Aware Get 3+ seats landed during trial World class chat Educate to get tool adopted 5-8% MoM revenue growth CAC payback under 3 months User churn <7%/yr. 135% Net Revenue Retention COMMUNITY ACTIVATION TOP METRICS”

“1) How we used community to grow fast We don’t sell, we serve Books in market Coaches Ratio of companies coached vs. companies aware”

“How we active trials to drive conversions Focus on getting to a 3+ initial users before end of trial # of initial users”

“Chat helps us activate <5 minute response time Real people responding Support staff knows product well”

“3) Top metrics VC cared about Multi- Billion dollar market 5-8% MoM revenue growth CAC Payback under 3 months User churn <7%. 135% Net Dollar Retention”