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How I scaled systems and processes to grow from 1 to 50 employees

... and make a $50M valuation secondary

Karsten Rendemann · Cookie Information

Published September 1, 2022
About this resource

Karsten Rendemann, CEO of Cookie Information, shares:

- Get to product market fit with an MVP at minimum cost using contractors and temp

- Minimizing friction to get to scale

- Why sell when you are profitable and have 2x Hypergrowth?

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What you’ll learn

Karsten Rendemann explains how he built a compliance-software company by solving a real customer problem, then scaled it with a modern operating system, automation, and disciplined customer-success processes.

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Key moments

Find the ideas you need and go straight to the source.

Solve the real problem

“which took me forever uh scale and then how to actually do the secondary and sort of what's what's at heart for me is that it was really important at least for me to find a niche that I really had a genuine interest in that I thought you know the world needs this then make an MVP at an absolute minimum cost because there was no one to finance that but me”

Launch the product

“and he thought I was brilliant and we're having a glass of water and I just felt I had an epiphany and he approved and now I would go and make the world a better place and it just I was pathetic it it didn't work I don't want to talk to believe in it people saying what on Earth is this no one is interested in it um but I couldn't forget about it and in”

Build expertise

“after uh having launched it the annual revenue on that one oh sorry the monthly Revenue was 141 dollars not thousand dollars but 140 dollars and and and and and it was becoming actually if it was very inspiring because it just still felt you know we're on to something they're out there it's just something we're not doing right and”

Modernize operations

“sales department and that's grown quite a lot since and then we started to automate everything so we started using templates and workflows in HubSpot uh we we just we introduced DocuSign so it was no manual processes in terms of contracts we started to work professionally with the website with ctas checking out the effectiveness of various flows Etc”

Automate customer success

“paper anywhere in in the company what really helped us also was that we worked to eliminate manual invoicing so now that's all all automated we introduced intercom which helped with our conversion uh and we introduced a number of other software that are really robust and can sort of handle the growth”

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About the speaker
Karsten Rendemann

Karsten Rendemann

Founder, CEO and Board member · Cookie Information

Karsten Rendemann is the current CEO at Cookie Information. Karsten has held various marketing positions at previous companies including FastPassCorp A/S, Guideix A/S, and Georgia Pacific. Karsten is passionate about advancing digitalization for the benefit of everyone. His vision encompasses the creation of an Internet featuring efficient websites and apps that are simultaneously safe to use. Karsten is dedicated to fostering a digital landscape where technological advancements prioritize both functionality and user safety.

Company revenue
$14M
Team size
200

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