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How We Used Brand Building To Hit $25m in ARR

Chili Piper's co-CEO on how the team measures the impact of its brand investment

Alina Vandenberghe · Chili Piper

Published March 15, 2023
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About the speaker
Alina Vandenberghe

Alina Vandenberghe

Co-CEO & Co-Founder · Chili Piper

Alina started her own company before high school to pay for her own education. She sold lipstick and her tech skills. She decided to do a master's in computer science because make-up was a low margin business. She then went on to create first mobile products with millions of users for Thomson Reuters, Bloomberg, Pearson. Some of them went to be keynoted on stage by Steve Jobs. The past few years have got her back to entrepreneurship and it fits her like a glove. She founded Chili Piper that boosts buyer engagement for cool companies like Spotify, Airbnb, Snapchat, Shopify and thousands others. On LinkedIn she writes about lessons she learned as a woman entrepreneur and hopes to help others find their own giants within, to prevail in their lives at work.

Company revenue
$30M
Team size
145

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