Master $20m

How We Used Brand Building To Hit $25m in ARR

and how we measure impact

Created by: Alina Vandenberghe

Last updated: 28th Sep, 2023


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    How We Used Brand Building To Hit $25m in ARR slide deck

Course Content


Alina Vandenberghe

Chili Piper Logo
Co-CEO & Co-Founder of Chili Piper

Alina started her own company before high school to pay for her own education. She sold lipstick and her tech skills. She decided to do a master's in computer science because make-up was a low margin business. She then went on to create first mobile products with millions of users for Thomson Reuters, Bloomberg, Pearson. Some of them went to be keynoted on stage by Steve Jobs. The past few years have got her back to entrepreneurship and it fits her like a glove. She founded Chili Piper that boosts buyer engagement for cool companies like Spotify, Airbnb, Snapchat, Shopify and thousands others. On LinkedIn she writes about lessons she learned as a woman entrepreneur and hopes to help others find their own giants within, to prevail in their lives at work.

Revenue: $30MFTE's:145

Fast growing SaaS companies offer this course to their employees

Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.

Fast growing SaaS companies