Builder <$5m

How we pivoted our customer experience map

to hit 80% Gross Margin

Created by: Rory Codrington

Last updated: 28th Sep, 2023


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    How we pivoted our customer experience map to hit 80% Gross Margin slide deck

Course Content


Rory Codrington

Trust Keith Logo
CEO of Trust Keith

Rory's work experience begins in 2010 with Cascade Events Ltd, where they worked as a Marquee Erector. In 2011, they became a Ski Instructor at Whistler Blackcomb, teaching children aged 3-12. In 2013, Rory Codrington took on multiple roles, including being the President of Durham University Wine Society and a Mentor in the Financial Literacy and Entrepreneurship Mentoring program at Moneythink. They also served as the Kickstart Weekend Project Manager at Entrepreneurs Durham, organizing and running Durham's first Kickstart Weekend. In 2013, they co-founded Flixtreme Ltd. and raised funding for the Actions Sports Meetup App. In 2015, Rory founded SLYCE TECH, a data-driven rewards platform for mobile operators. In 2016, they went on to found WeDelight, a company that enables companies to send physical rewards globally and at scale. From 2018 to 2019, they worked as an Analyst at DRH. Currently, Rory Codrington is the Founder and CEO of Trust Keith, a company that helps leaders manage data protection and compliance.

Revenue: $1MFTE's:11

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Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.

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