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How We Bootstrapped our Typeform Competitor to $50k MRR

How Tally pivoted during COVID, launched on Product Hunt, and scaled support, engineering, and marketing

Marie Martens · Tally

Published March 15, 2023
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  • How we hit our first $1m in ARR broken down by revenue stage

  • 4 Person Org Chart Hits $1m ARR

  • 4 tactics we used to get first 1000 users

  • To Do List We Used to get 1500 Product Hunt Upvotes

  • The 3 Part PLG Model We Used To Keep CAC at $0!

  • 10m Pageviews and 2m Form Submissions, how we scaled Engineering

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How we hit our first $1m in ARR broken down by revenue stage

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About the speaker
Marie Martens

Marie Martens

Co-founder · Tally

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Marie is the co-founder of Tally, the simplest way to create forms for free. She’s born and raised in Belgium, and is bootstrapping Tally together with her partner Filip Minev. Before launching Tally, Marie had a career of 10 years in B2B marketing and has founded Hotspot, a marketplace for hotels and travel influencers.

Company revenue
$840K
Team size
3

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