Home
Resources
How to turn your sales playbook into a revenue machineHow to turn your sales playbook into a revenue machine
A diagnose, implement, optimize approach that finds data, strategy and process gaps in your sales playbook, from vFairs' CEO
Michael Burns · vFairs
Published March 15, 2023Explore the lesson. Sign in to access the slide download.
Preview slides
Open slide preview in Google SlidesResource files
- Watch video
Video
How to turn your sales playbook into a revenue machine that adds $Xm in new ARR per quarter slide deck
Course content

Michael is a senior leader with expertise in building, scaling and managing sales, marketing, customer success and client services organizations for both start-up and industry-leading companies.
His specialties include: Building revenue generation models; strategic planning; sales, marketing and business development; P&L accountability; recruitment; sales team leadership, training, motivation and development; executive negotiations and presentations; full sales cycle management; needs assessment; process improvement; vendor relations; operations management
- Company revenue
- $34M
- Team size
- 222
More founder interviews
- CEO Systems: 5 Lessons Learned
Muhammad Younas · vFairs
- How to consistently win 7-figure software sales deals
Adam Baker · Dealpad
- How to upsell discounted customers
Casey Golden · Luxlock
- How we built a successful sales team
Samir Smajic · GetAccept
- How We Grew ARR 3X
Aneto Okonkwo · Chatdesk
- How to boost SDR productivity by 320%
Markus Stahlberg · N.Rich