How I Built a Media Company (within Gainsight)
that Created a $1B Brand
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Created by: Anthony Kennada
Last updated: 15th Mar, 2023
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Course Content
Instructor
Anthony Kennada
Anthony is a B2C marketer trapped in a B2B body. He is the co-founder and CEO of AudiencePlus. Prior to founding AudiencePlus, he has served as the CMO of incredible companies like Hopin and Front. He's most proud of my work as the founding CMO of Gainsight where his team is credited with creating the Customer Success category -- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer obsessed. By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation.
Fast growing SaaS companies offer this course to their employees
Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.
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