Scaling enterprise sales with digital transformation for a niche industry

“conquer the world why don't we actually focus on that industry and focus on the language for that industry it's in the industry it's a relatively smaller uh industry that's called direct selling like companies uh like Avon Herbalife Etc and uh it has its own rules it has its own um uh structure and everything so we had to really build uh the language and build the messaging right for that”

“more what you can you can have less case studies but with very very specific insights if you're doing press releases it's very important to make sure that they're published by customers not by you because it adds a lot of credibility sometimes there's a lot of back and forth on that sometimes you have to provide the discount for that but those discounts are very well worth it um and webinars and many other things that could be pertaining to you very”

“those calculations by hand and then productizing them but the value you're bringing with that like don't underestimate it and of course the Rockstar team especially in sales that operates uh based on values for that like are only the best people people that have within the niche industry that have the reputation that that other people in the industry know well and trust them and also very importantly especially within the Enterprise sales when you're selling”

“fail fast and and learn from it uh great learning when you have a huge industry and you can sell to as many people as you can and you'll never remember the people that you failed with not in the smaller Industries reputation is the key and your fast failure as much as you learn from it will be remembered a small Niche industry means small addressable Market don't agree with that either because once you establish yourself once you have a reputation they want to buy more”

“a brief outline of our plan we said we can confirm to everyone physical Safety and Security the most important things will help you with accommodations will help with evacuations but we don't know where how what like we will be what we're promising we will be making the decisions as like as as there's a need to come in will be very quick to make those decisions and we'll take everyone's interest into into account”