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How switching to channel first strategy grew our SaaS company 300% YoY

Dror Liwer on moving to 80% channel sales: how Coro picks partners by audience, incentives and reasons, and the KPIs it tracks

Dror Liwer · Coro

Published March 29, 2024
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Format
SaaSOpen Austin 2024

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  • Does impossible exist? How switching to channel first strategy grew our SaaS company 300% YoY - Slide Deck

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Direct vs Partnership Channel Mix

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About the speaker
Dror Liwer

Dror Liwer

Founder · Coro

Dror Liwer is the Co-Founder of Coro, the worlds first Modular Cybersecurity Platform. Prior to Coro Dror led 6 startups through M&As or IPOs, and even led a seed stage VC fund.

Company revenue
$52M
Team size
334