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How I Pivoted From Flat and Unhappy to $6m and High Growth

What a simple question revealed about product-market fit, how to pivot from a product nobody wants, and tripling ARPU in under 6 months

Chris Brisson · SalesMessage

Published September 1, 2022
About this resource

Chris Brisson, CEO and Co-Founder of Salesmsg, shares how a simple question helped him pivot from flat growth to unlocking product market fit.

In 20 minutes, you’ll learn:

- What to do if you realize you’re building a product no one wants (and how to pivot)

- The Platform Game and how to quantify product market fit

- Keys to scaling: how we tripled ARPU in less than 6 months

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What you’ll learn

SalesMessage co-founder and CEO Chris Brisson describes moving on from Call Loop, a slow-growing product he no longer wanted to run, to SalesMessage, a bootstrapped messaging platform he pre-sold before writing code. He explains how a vivid product vision, minimum testable products, and table-stakes features shape the roadmap, and how add-on products and price increases grow revenue per customer.

Read the source passages

Key moments

Find the ideas you need and go straight to the source.

Building a business he secretly despised

“I built this business that I secretly despised.”
Watch at 06:59

Pre-sell before writing code

“before we write a line of code, let me go ahead and pre sell this.”
Watch at 09:10

Minimum testable product

“MTP stands for minimum testable product.”
Watch at 14:29

Table-stakes features win deals

“What features are necessary to win deals against the competition?”
Watch at 15:23

Raise prices sooner

“the big lesson there is like just start like increasing your prices and increasing your value.”
Watch at 23:25

Preview slides

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Resource files

  • Video

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  • How I Pivoted From Flat and Unhappy to $6m and High Growth - Slide Deck

About the speaker
Chris Brisson

Chris Brisson

CEO and Co-Founder · SalesMessage

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Chris Brisson is the co-founder of CallLoop and SalesMsg. Chris started his entrepreneurial journey in college selling tires and rims on eBay, where he did over $250k in revenue his first year. He grew and sold this company within 3 years and has continued to launch businesses including Automize and now his SAAS companies, CallLoop and SalesMsg.

Company revenue
$57M
Team size
10

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