Masters of Debt: How I bought a $5m SaaS Company Using Debt, Grew to $20m

“please help me giving a warm welcome to Brad Miller Brad come on up man”

“paid uh six million six million and how'd you find the Six Million uh well five and a half million uh myself in a financial partner split at 50 50. and we did a little bit of Bank debt uh on top of that um a million bucks a Bank debt to fund you know the purchase price and some other expenses and all that kind of stuff and so you start scaling this 2011 7 million Revenue 1 million profits did you take dividends out this year or you waited till next year no the next year but then so then we finally got them off the payroll so that I wouldn't take the”

“so our biggest competitor uh this is also an odd story uh was a company called variato and at my previous business that I sold to Goldman I was trying to buy them too I got outbid heavily because they got sold for 45 million to two VCS and it was a nice you know business doing 15 million of Revenue making six million a profit um and then once so when I saw awareness Tech which was like a number two to them”

“investment you can see let's make it a dollar right so you put a dollar in you turn that dollar into what over 10 years uh well 12 and 37 so 47 so five um you know uh nine times nine one dollar to nine dollars on a five million base it's pretty good right good story okay so the story gets more interesting um can we go there yeah we can we can go there uh story gets he has to because it's already on the next slide”

“starting to decline on the other they they decided um we used to manage the business on a cash basis so because we were very paper click oriented we needed to see sales cash sales today so we could measure the success how much were you doing in monthly PPC you were managing 300K a month you know and um so over you know three four million a year and um and so it was it was the biggest”

“Brad Miller CEO of AwarenessTech I bought a $5m SaaS Company, M&A for Growth, $12m+ Dividends … Grew to $20m, Then Flipped for a Huge Gain Founder500, Sept 2022”

“AwarenessTech Revenue Growth You should want profits… … profits soared 2012 2012: Paid out $1m in dividends 2014: $3m dividends 2016: $6m dividends”

“AwarenessTech Revenue Growth In-Organic Growth via M&A … profits soared 2016 Bought business for $3m $100k/m in MRR, grew to $300k MRR”

“AwarenessTech Revenue Growth In-Organic Growth via M&A … profits soared 2018 VC’s bought for $45m in 2008 $15m ARR, $6m profits Brad bought for $3.5m in 2018 (with $10m ARR) Went from losing $2m to making $1.5m with staff cuts (60 down to 30)”

“AwarenessTech Revenue Growth Sold for $35m … huge financial win 2020 …. Already pulled out $12m in dividends”