Becca Kay
“Becca Kay Co-Founder of Dingus and Zazzy How we grew our revenue by 1700% … using a Kermit puppet, a Star Wars helmet, Sea Shanties, and a 1976 Cessna 172M Founder500, Sept 2022”
Builder <$5m
How we grew our revenue by 1700%
... using a Kermit puppet, a Star Wars helmet, Sea Shanties, and a 1976 Cessna 172M
Becca Kay, co-founder of Dingus and Zazzy, shares how they’ve scaled our company from just a few lonely employees fighting for a spot at the table, to a genuine David among Goliaths, complete with a 1700% increase in revenue.
In 20 minutes, you’ll learn:
- The unconventional ideas that helped us grow into a multi-million dollar company (almost overnight)
- How to choose the right financial partner (that lets you be yourself).
- Why Productized services are the future.
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Created by: Becca Kay
Last updated: 1st Sep, 2022
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What you’ll learn
Topics covered: Becca Kay; That’s supposed to be a “D”; The Right Financial Partners.
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That’s supposed to be a “D”
“That’s supposed to be a “D” 2021, Edmonton, Alberta, Canada”
The Right Financial Partners
“The Right Financial Partners High Five Bro.”
Productized Services
“Productized Services Better For Your Business No Hourly Nickel & Diming Use What You Actually Need No “Getting A Quote””
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How we grew our revenue by 1700% - Slide Deck
Instructor
Becca Kay
Becca is the co-founder and COO of Dingus and Zazzy.
Revenue: $4.9MFTE's:129
Fast growing SaaS companies offer this course to their employees
Excel file and training we used to launch our profit sharing plan at our $3m ARR SaaS company.
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Becca Kay
Becca Kay Co-Founder of Dingus and Zazzy How we grew our revenue by 1700% … using a Kermit puppet, a Star Wars helmet, Sea Shanties, and a 1976 Cessna 172M Founder500, Sept 2022
Maybe We Don’t Belong Here
DZ Revenue Growth
Over the next 20 minutes: Consistently try bad ideas, even if you don’t think it’ll work. I’m going to show you: $0-$1M $1M+ BOOTSTRAPPED AGENCY TO SAAS Use humour… a lot (If you have a sense of humour). Embrace being sold. Ask for it all the time. Choosing the right financial partner that lets you be yourself. Personality testing. OMG. Use them. I’m serious. Obsess over data. Productized services are the future. Murder your attrition rate. Acquisition mode. Owning the vertical integration.
D&Z’s “Bad” Ideas
1. Humble Beginnings Unlimited Agency? Cold faxing? Auto dialers Dialing 10 lines at once? Asking for 25 mil? HUMOR LOLZ GET SOLD BAD IDEAS Cold calling Zoom info with their own data. Flying a plane because you’re happy you made a bunch of sales. Praise squirrel Kermit can sell Sea Shanty cold emails Ask to be sold bro How dinguses are made.
Feat. Our Business Model Bad Ideas
Our Business Model Is A Bad Idea
D&Z’s “Bad” Ideas
Motivational Posters
Remind Your Team The end is near…
Cold faxing? A good idea? Shocking results… Should zennials should stay away from faxing?
Auto-Dialers But…. x10.
10 Calls At Once Y’all! Kixie
Cold e-mail. A lot But ethically bro.
Cold e-mail. Hire the Best Use Hypergen and thank us later.
Not Sorry. More Bad Ideas
Be My Rainbow Connection
Cold Called Zoom Info With Their Own Data He thought it was funny.
That’s supposed to be a “D”
That’s supposed to be a “D” 2021, Edmonton, Alberta, Canada
Be Not Boring Guy. Try Vandalism!
Send your Pitch Deck Via Old School Viewmaster Hard to ignore.
Gift Baskets That Stand Out You Know You Want One….
flypigeon.co We recommend Steve
Pitch Me, Brochacho. Ask To Be Sold
Ask to Be Sold… Taken from RevGenius slack channel. Join it if you like making money
This Is A Segway.
2. Kicking It into Gear The Right Partners Be Yourself Know The Fine Print Come On Barbie, Let’s Go Party. FINANCIAL PARTNERS HIRING OBSESSION Stop Making It Harder For Yourself With Geography Personality Testing. L. M. F. G. Skill Assessments Trials Know Your Numbers Obeses Over Your Numbers Repeat.
Sup Nathan (you better be good for that $20) The Right Financial Partners
The Right Financial Partners
The Right Financial Partners High Five Bro.
Fast Cash. Less than 48 hours… A Dingus always pays their debts.
Good hiring should be expensive. Hire Better.
Don’t Limit Yourself
Personality & Skill Testing
Criteria Corp
Trial New Employees It’s Like, Bring A Stranger To Work Day.
Time Doctor
Hold On To Your Butts. Obsess.
Caution. We Warned You We’re Canadian.
Obsessed With Data… But Still Learning Databox is our current favourite, especially if you use Hubspot!
We <3 Data
We <3 Data
3. I’m From The Future Productized Services And it’s gonna blow your mind. THE FUTURE MURDER ACQUISITION Your Attrition Rates Own It All
It’s The Future. Productized Services
Investments
All the SAAS
Productized Services
Productized Services Better For Your Business No Hourly Nickel & Diming Use What You Actually Need No “Getting A Quote”
Your attrition rates. MURDER
DZ Client Attrition
Call All Your Clients! Get Over Yourself & Do It!
Murder Your Attrition Rates Monthly Manager Calls, Daily PM Check-Ins & Retention Bonuses
Vertical Integration Baby. Own The Process
Acquisition Mode Purchasing the SAAS Products We Use = Own The Vertical Dues and Subscription Costs Turned Into Profits We <3 Microaquire
In Conclusion
Over the last 20 minutes: Consistently try bad ideas, even if you don’t think it’ll work. I showed you: $0-$1M $1M+ BOOTSTRAPPED AGENCY TO SAAS Use humour… a lot (If you have a sense of humour). Embrace being sold. Ask for it all the time. Choosing the right financial partner that lets you be yourself. Personality testing. OMG. Use them. I’m serious. Obsess over data. Productized services are the future. Murder your attrition rate. Acquisition mode. Owning the vertical integration.
September 2022 Becca Kay Co-founder Dingus and Zazzy