9 Lessons from Building Marketing Teams

Mark Kilens is the CEO and Co-founder of TACK, a media and on demand go-to-market firm helping businesses align and accelerate their go-to-market using People-first GTM. He previously was CMO of Airmeet, a leading virtual and hybrid event platform. He oversaw Airmeet’s global marketing team responsible for brand, demand, lifecycle, and product marketing. Before that he was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. He oversaw Drift’s community, Drift Insider, which has 65,000+ members, and Drift’s FLASH, RevGrowth, and HYPERGROWTH events. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As a former customer, Mark joined HubSpot in 2010 where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue. When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.